Sport Club Management provides readers with the knowledge and tools necessary for running a sport club like a business.
Managing Sport Facilities, Second Edition, provides a clear and comprehensive understanding of crafting a career in running a sport facility.
Sport Promotion and Sales Management, Second Edition, features much new material, including a greatly expanded discussion of sport sponsorship and a radically updated technology chapter. Using their extensive academic and professional experiences, the authors offer real-life contemporary examples of sales and promotion management in practice.
Sport Finance, Second Edition, shows students how to apply financial concepts and appreciate the importance of finance in sound sport management and operations.
Available - Hardback; eBook; Presentation Package
Strategic Sport Communication is the first text that encompasses the vast, varied, and exciting field of sport communication. This text introduces readers to all aspects of the sport communication industry and how each is integral to the management, marketing, and operational goals of sport organizations at all levels.
Available - Hardback; eBook; Presentation Package
Sport Marketing, Third Edition, the latest version of the leading sport marketing text, directs students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study.
Available - Hardback; eBook; Presentation Package
The second edition of this ground-breaking text continues to guide students toward a greater understanding of human resource management in the sport and recreation environment. Human Resource Management in Sport and Recreation, Second Edition, provides future practitioners with a solid foundation in research and application of human resource management for success in the sport industry.
Available - Hardback
Sport Public Relations: Managing Organizational Communication fills a void in the ever-expanding field of sport management by providing comprehensive treatment of public relations practice within sport. Rather than address public relations only as a means of supporting the marketing function or leveraging the media’s interest in an event or organization, this text recognizes public relations as a function that is integral to many aspects of a sport organization’s goals.
Available - Hardback
Expand your understanding of the unique strategic and operational marketing issues that Olympic sport organizations and their stakeholders face. Marketing of Olympic Sport Organisations offers valuable insight into the purposes of Olympic sport organizations as well as the differences between profit-motivated sport businesses and not-for-profit sport organizations.
Available - Paper